If you’ve been taught to “sell them what they want, not what they need,” this episode is your wake-up call. In this powerful first episode, we unpack the outdated messaging strategies that might be bringing in red flag clients—the ones who don’t want to do the inner work and drain your energy.
This is especially for transformational coaches working in intangible, embodied spaces where real change goes deeper than surface-level promises. You'll learn why conventional "conversion-focused" messaging often sabotages your brand integrity and what to do instead.
Whether you're a seasoned coach or just refining your voice, this episode will shift how you think about messaging strategy and the energetics behind your words.
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